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“most people don’t want to lock themselves out from the world . . . With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.”

(Tim Cook)

"Virtual reality is the 'ultimate empathy machine.' These experiences are more than documentaries. They're opportunities to walk a mile in someone else's shoes."

(Chris Milk)

"in the augmented city, ‘virtual’ and ‘physical’ spaces are no longer two separate dimensions, but just parts of a continuum, of a whole"

(Aurigi & De Cindio)

"Virtual reality is a technology that could actually allow you to connect on a real human level, soul-to-soul, regardless of where you are in the world."

(Chris Milk)