“most people don’t want to lock themselves out from the world . . . With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.” (Tim Cook)
"Virtual reality is the 'ultimate empathy machine.' These experiences are more than documentaries. They're opportunities to walk a mile in someone else's shoes." (Chris Milk)
"in the augmented city, ‘virtual’ and ‘physical’ spaces are no longer two separate dimensions, but just parts of a continuum, of a whole"
(Aurigi & De Cindio)
"Virtual reality is a technology that could actually allow you to connect on a real human level, soul-to-soul, regardless of where you are in the world." (Chris Milk)
Hiteach's technologies offer new artificial worlds that come to life under the user's control, and deeper layers of interaction with the real world.